A good target market is not necessarily the largest one
For a company, a good target market is one that is reachable, defensible, and developable under today’s conditions.
Read moreWritings and notes
Notes and essays from industry, export, and market selection.
Industry without an international view cannot grow sustainably
For an industrial firm, the international market is not just another sales channel—it is part of growth and competitiveness.
Read moreCollaboration
An exchange of ideas is where collaboration begins.
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